Brand Development and Positioning (Bootcamp Session 3)

In order to bring a business from concept to public offering, entrepreneurs need more than strategy. The right mindset is often more valuable than a winning strategy. Often lacking sufficient capital and mentorship, successful entrepreneurs learn to embrace obstacles and failure as opportunities to develop new skills and techniques. Included in the 4-Session Entrepreneur Bootcamp series, this workshop was designed for new and emerging entrepreneurs.

Participants who complete all four sessions will be eligible to receive a SCORE-issued Fundamentals of Entrepreneurship Certificate.

In this workshop, you will learn:

• The fundamentals of brand management, brand orientation, and brand equity
• Implement your business identity or brand to stand out among your competitors
• How to sharpen your marketing plan based on what you’ve learned in the workshop

Don’t Miss these Other Sessions

Entrepreneurs Bootcamp Informational Session and Live Best Practices Q&A: Tuesday, February 7, 2023, 6:00 pm- 7:30 pm

Session 1 Shifting From an Employee to an Entrepreneurs Mindset (includes 30min Q&A): Tuesday, February 14, 2023, 6:00 pm- 7:30pm

Session 2 Turning Ideas into a Business Foundation (includes 30min Q&A): Tuesday, February 21, 2023, 6:00 pm- 7:30pm

Session 3 Brand Development & Positioning (includes 30min Q&A): Tuesday, February 28, 2023, 6:00 pm- 7:30 pm

Session 4 Fundamentals of Business Capitalizations (includes 30min Q&A): Tuesday, March 7, 2023, 6:00 pm- 7:30 pm