E-Mail Marketing Essentials For Business (Part 3 of 3)

Research indicates for every $1 spent on email marketing, there is the potential for a $44 average return on investment. To generate outcomes like this, businesses must properly target their campaigns and reach the right customers. If your email efforts haven’t paid off, this workshop is for you! Learn both basic and advanced techniques of current email trends to update your email marketing.

Topics:

• The 5 C’s of marketing basics for emails.
• Creating a content calendar (and receive a complimentary digital calendar).
• Identifying the right email platform for your business.
• The anatomy of email design.
• How to write subject lines.
• The best times and days to send emails.
• Why list segmentation is important (case study provided).
• Basic automations.
• Creating email graphics using Canva.
• Setting up Google analytic tracking links.
• A/B Testing Tip.

Attend one or all three parts of this exciting series!