Every business owner benefits from customer-focused marketing. When you tailor your efforts to where prospective customers are on the customer journey, you’re more likely to get the results you want. Changing up your marketing strategy at different phases of the journey is better for your customers and better for your business.
Speaker(s): Michelle Caba, Business Consultant, Florida SBDC at FIU
Co-Sponsor(s): Funded (in part) through a grant with the U.S. Small Business Administration.
Fee: No Cost