Marketing Plan 101 – Create Your Roadmap To Success

Are you overwhelmed by all the choices for marketing your business in the new year? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too?

A well executed marketing plan will help you:

• Define your business with SWOT Analysis – Strengths, Weaknesses, Opportunities and Threat
• Define your target audience with buyer personas
• Develop a budget
• Measuring and Optimizing your Marketing Efforts
• Define your brand with proper visuals and messaging
• Determine your best marketing channels for educating your customers, generating leads, and developing brand awareness.