Jan 27– Nonprofit Marketing & Storytelling — The latest techniques! – 6:00 pm to 7:30 pm
Nonprofit storytelling has been around for a while and it is obvious why: the origin story of most nonprofits comes from a place of heart, empathy, and service toward the less fortunate. The end goal of these nonprofits may have slight adjusted over the years but their stories have not. And this is what matters most to stakeholders and donors: providing substantial reasons for their investment of time and money.
Storytelling isn’t just about fluff and hot air, however. A good piece of authentic, from-the-heart narrative, can be used as a successful marketing tool when it comes to fundraising, capturing their supporters’ attention, and educating them about their cause. People want to know more about the organization that claims to do so much good and how they came to be in the first place. They don’t want a sob story, or to be preached at, but a story that uplifts can inspire them to get involved. Once attention and interest have been piqued, then it’s only a matter of time until a visitor becomes a dedicated supporter.