Running a Successful Google Ads Campaign

A great majority of companies are looking to maximize their Google position, because Google holds over 87% of the search market share in the United States (StatCounter).

Google’s pay-per-click advertising platform, Google Ads, provides a way for businesses to drive traffic and leads to their website by targeting specific keyword searches. This places your products and services front-and-center when people are searching online for them.

To place your company at the top of the search engine list, learn more about:

• Google Ads and the types of ad formats available
• Different categories of keywords and how keyword research can help
• Tips on writing ads and landing pages
• The different bidding types in Google Ads
• How to leverage tracking for better quality leads
• Google Local Service ads – the alternative for home services businesses